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Welcome to

The Western Cape Resorts Association


The Western Cape Resort Association was founded on 26 October 2001 when resort managers expressed their need for such a professional association. The association consists of Holiday Resorts from both the private and public sector. The emphasis in the accommodation industry is greatly focused on more "upper class" accommodation including guest houses/farms, lodges etc catering particularly for the international customer. Whilst it is evident that the local caravan market is growing at an astronomical pace mainly accommodating the local market, a ‘’voice’’ for this sector was required. Read more About Us.

 
 
 
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About Us

Introduction of the Western Cape Resort Association


  • The Western Cape Resort Association was founded on 26 October 2001 when resort managers expressed their need for such a professional association.
  • The association consists of Holiday Resorts from both the private and public sector. The emphasis in the accommodation industry is greatly focussed on more "upper class" accommodation including guest houses/farms, lodges etc catering particularly for the international customer. Whilst it is evident that the local caravan market is growing at an astronomical pace mainly accommodating the local market, a ‘’voice’’ for this sector was required.
  • At this stage the constitution of the association makes provision for the following executive positions: Chairperson, Vice Chairperson, Secretary and a Treasurer.
  • Quarterly meetings are purposely held at one of the member resorts to introduce the resorts to other members and are part of the cross-marketing exercise. A minimal registration fee is payable to the host resort.
  • Each meeting also presents a learning opportunity for resort managers by inviting guest speakers to talk about resort related topics. Industry related organizations also attend meetings
  • Liaisons with similar organizations is relevant, particularly with the KwaZulu Natal Park Owners Association who have been functioning successfully for over 20 years. The success of this Province’s tourism is in the hands of all product owners and role players in this industry
  • You are requested to consider the advantages of membership of this association and we request that you aid your employees in attending this meeting for their own benefit

The aim of the association can be captured as follows:

  • The promotion of the resort manager’s function within the tourist sector
  • Information exchange between members
  • Training of the resort personnel (amplifying the ‘learning organization’ concept)
  • Acting as the professional mouthpiece for the industry
  • Establish networking relationships among the resorts
  • Networking with other relevant industry role players to stimulate and promote this Trade
  • To establish excellent service delivery in the resorts sector, promoting this trade and developing a strong tourism responsibility amongst resort personnel
  • To assist employers with advice pertaining to the resort manager’s function
  • To create a high level of competency within the sector by formulating a code of conduct
  • To aid resort managers to operate the/their resorts profitability andWestern Cape Resorts Association
  • To introduce cross-marketing between the resorts
 
 

 

 

 

 

 

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